Privacy policy according to the GDPR

1. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States as well as other data protection regulation is:

Pavel Pravda

Vogesenstraße 15

76297 Stutensee

Germany

Phone No.: +49 157 77847488

E-mail: [email protected]

Website: pravdamodell.com

2. General information on data processing

2.1 Scope of processing of personal data

We process our users personal data only to the extent necessary to provide a functional website as well as our content and services. The processing of personal data is generally carried out only with the users consent. An exception applies in cases where obtaining prior consent is not possible for practical reasons and where the processing of data is permitted by legal regulations.

2.2 Legal basis for the processing of personal data

Insofar as we obtain the consent of the person concerned for the processing of personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

In case of processing of personal data that is necessary for the fulfillment of a contract to which the person concerned is a party, Article 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for carrying out pre-contractual measures.

Insofar the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Article 6 (1) (c) GDPR serves as the legal basis.

In the event that vital interests of the person concerned or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the person concerned do not outweigh the former interest, Article 6 (1) (f) GDPR serves as the legal basis.

2.3 Data deletion and storage duration

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored longer if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

3. Provision of the website and creation of log files

3.1 Description and scope of data processing

Each time our Website is accessed, our system automatically collects data and informations of the computer system of the accessing computer.

The following data is collected:

(1) Information about the browser type and version used

(2) The operating system of the user

(3) The internet service provider of the user (ISP)

(4) The IP-Address of the user

(5) Date and time of access

This data is also stored within the log files of our system. Storage of this data together with other personal data of the user does not take place.

3.2 Legal basis for the data processing

The legal basis for the temporary storage of the data and logfiles is Article 6 (1) (f) GDPR.

3.3 Purpose of the data processing

The temporary storage of the IP-Address by the system is necessary to enable the delivery of the website to the user's computer system. To accomplish this the users IP-Address has to remain saved for the duration of the session.

Data is stored in log files in order to ensure the functionality of the website. We further use this data for optimization of the website and to ensure the security of our information technological systems. The data is not analyzed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing in accordance with Article 6 (1) (f) GDPR.

3.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of collection of data for the provision of this website, this is the case when the respective session has been terminated.

In the case of storage of the data in log files this is the case after seven days at the latest. Storage beyond this period is possible. In this case the IP addresses of the users are deleted or anonymized so that it is no longer possible to identify the accessing client.

3.5 Possibility of objection and removal

The collection of data for the provision of the website and the storage of data in log files is necessary for the operation of the website. Consequently, the user has no option to object.

4. Usage of Cookies

4.1 Description and scope of data processing

Our website utilizes cookies. Cookies are text files which are stored in the internet browser or by the internet browser on the user's computer system. When a user accesses the website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.

We use cookies to ensure that our website functions properly. Some of the elements of our website require that the accessing browser can be identified after a page change.

The following data is stored and transmitted in the cookies:

(1) Language settings

(2) Items in a shopping cart

Further we use cookies that enable us to analyse a user's surfing behavior.

The following data can be transmitted in this way:

(1) Search terms entered

(2) Use of website features

(3) Language settings

(4) Your approximate location (region)

(5) Date and time of your visit

(6) Your IP-address in a shortened (anonymized) form

(7) Technical information about your browser and the device used to access this website

(8) Your internet service provider (ISP)

(9) The referrer URL from which you reached this website

On accessing our website the user is informed about our usage of cookies for analysis purposes and his consent for the processing of the data collected in this context is obtained. In this context, reference is also made to this privacy policy.

4.2 Legal basis for the data processing

The legal basis for the processing of personal data using cookies for analysis purposes is Article 6 (1) (a) GDPR, provided that the user has given his consent in this regard.

The legal basis for the processing of personal data using technically necessary cookies is Article 6 (1) (f) GDPR.

4.3 Purpose of the data processing

The purpose of using technically necessary cookies is to enable the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.

We require cookies for the following applications:

(1) Transfer of language settings

(2) Shopping cart

The user data collected through technically necessary cookies is not used for creating user profiles.

Analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies we obtain information on how our website is used and are therefore able to continuously improve our offering.

Further we use analysis cookies to measure the success of our marketing campaigns.

In these purposes lies our legitimate interest according to Article 6 (1) (f) GDPR.

4.4 Duration of storage, possibility of objection and removal

Cookies are stored on the computer system of the user and are transmitted to our site. Therefore, as a user, you have full control over the use of cookies. By changing your internet browser settings you can disable or limit the storage of cookies. Already saved cookies can be deleted at any time. This can also happen automatically. If cookies are disabled for our website it is possible that some of its functions can not be used anymore.

You can also revoke your consent to the use of analysis cookies at any time with future effect by opening the cookie settings (Cookie symbol in the lower right corner of your screen) and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected.

5. Newsletter

5.1 Description and scope of data processing

On our website there is the option to subscribe to a free newsletter. When you register for the newsletter the data from the input form is transmitted to us.

Further we collect the following data on registration:

(1) IP-address of the accessing computer system

(2) Date and time of registration

For the processing of data, your consent will be obtained during the registration process and reference will be made to this privacy policy.

When you purchase goods or services on our website and enter your e-mail address, we may subsequently use it to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.

No data is passed on to third parties in connection with the data processing for sending the newsletter. The data is used solely for the purpose of sending the newsletter.

5.2 Legal basis for the data processing

The legal basis for the data processing after registration for the newsletter by the user with consent granted by the user is Article 6 (1) (a) GDPR.

The legal basis for sending the newsletter as a result of the sale of goods or services is Article 6 (1) (f) GDPR.

5.3 Purpose of the data processing

The collection of the e-mail address of the user is needed to deliver the newsletter.

The collection of other personal data in the scope of the newsletter registration is necessary to prevent an abuse of our services or the used e-mail address.

5.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user’s e-mail address will therefore be stored for as long as the newsletter subscription is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5.5 Possibility of objection and removal

The newsletter subscription can be canceled by the user concerned at any time. For this purpose there is a corresponding link included in every newsletter.

This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.

6. Conclusion of contract

6.1 Description and scope of data processing

When purchasing goods or services on our website we collect the following data:

(1) Name, First name

(2) Shipping and billing address

(3) E-mail address

(4) Phone number

6.2 Legal basis for the data processing

The data collection and processing is necessary to fulfill a contract or pre-contract measures, the legal basis is Article 6 (1) (b) GDPR.

6.3 Purpose of the data processing

The data collection is necessary to fulfill a contract with the user or to fulfill pre-contractual measures.

The name, first name and the address are required to deliver the goods or service.

The billing address is required for invoicing purposes.

The email address and phone number are required to confirm the conclusion of the contract and to notify you of delivery.

6.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

In case of data collected during the registration for fulfillment of a contract or pre contractual measures this is the case when the data is not required anymore for fulfillment of said contract. Even after the conclusion of the contract, it may still be necessary to store the contractual partner's personal data in order to comply with contractual or legal obligations.

6.5 Data forwarding to third parties

The data collected during the order process is forwarded to the payment service provider commissioned by us. This is required for the conclusion of the contract.

Further the data is forwarded to the shipping provider commissioned by us. This is required for the fulfillment of the contract.

6.6 Possibility of objection and removal

Premature deletion of the data is only possible if there are no contractual or legal obligations preventing deletion.

7. Contact form and e-mail contact

7.1 Description and scope of data processing

On our website there is a contact form available which can be used to contact us electronically. If a user decides to use this option the data from the input form is transmitted to us and stored.

This includes the following:

(1) Full first and last name

(2) E-mail address

At the time of sending the message we further store the following data:

(1) The IP-address of the user

(2) Date and time of registration

For the processing of data, your consent will be obtained during the registration process and reference will be made to this privacy policy.

Alternatively it is possible to contact us using the provided e-mail address. In this case we store the data transmitted in the user e-mail.

We do not pass the data on to any third parties in this context. The data collected is used solely for the purpose of processing the conversation.

7.2 Legal basis for the data processing

The legal basis for the data processing after registration by the user with consent granted is Article 6 (1) (a) GDPR.

The legal basis for data processing of data transmitted in a user e-mail is Article 6 (1) (f) GDPR. If the e-mail contact is made with the intent to conclude a contract the additional legal basis is Article 6 (1) (b) GDPR.

7.3 Purpose of the data processing

The purpose of data processing of personal data from the input form is solely to process the contact attempt by the user. In case of contact by e-mail the purpose is additionally our legitimate interest in processing of the data.

The additional data collected during the sending process is collected to prevent abuse of the contact form and to ensure the security of our information technical systems.

7.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input form and those which were transmitted by e-mail this is the case when the corresponding conversation has been finished. The conversation is finished when it can be reasonably assumed from the underlying circumstances that the matter in question has been conclusively clarified.

The additional data collected during the sending process is deleted at the latest after a period of seven days.

7.5 Possibility of objection and removal

The user has the possibility to revoke his consent in the data processing at any time. Should the user contact us using e-mail he can object to the storage of his personal data at any time. In such a case the conversation can not be continued.

The revocation of consent and an objection of the storage is possible through contacting us, including in writing.

All personal data which is stored during contact will be deleted in such a case.

8. Google Analytics 4

In so far you have given your consent we utilize Google Analytics 4 on this website. Google Analytics 4 is a web-analytics service of Google LLC. The responsible party for users in the European Union (EU), the European Economic Area (EEA) and Switzerland is Google Ireland Limited, Google Building, Gordon House, 4 Barrow St, Dublin, D04 W5W5, Ireland (“Google”).

8.1 Description and scope of data processing

Google Analytics uses cookies that enable an analysis of your use of our websites. Data on your usage of this website collected with the help of cookies is usually transferred to a Google server in the United States of America (USA) and stored there.

With Google Analytics 4 the anonymisation of IP-addresses is enabled by default. Due to the IP-anonymisation your IP-address is shortened by Google within the member states of the European Union or in other states of the European Economic Area. Only in exceptional cases the full IP-address is transferred to Google Servers in the USA and shortened there. The in the scope of Google Analytics collected IP-address of your browser is, according to Google, not used together with other data collected by Google.

During your visit to our website, your user behavior is recorded in the form of "events".

These include:

(1) Page views

(2) First time visit of a page

(3) Beginning of a session

(4) Visited websites

(5) Your interaction with the website

(6) Clicks on external links

(7) Internal search prompts

(8) Interaction with images or videos

(9) File downloads

(10) Seen and/or clicked advertisements

(11) Language settings

The following is also recorded:

(1) Your approximate location (region)

(2) Date and time of your visit

(3) Your IP-address in an anonymized form

(4) Technical information about your browser and device (like for example language settings, operating system, screen size and resolution)

(5) Your internet service provider (ISP)

(6) The referrer URL (from which you reached this website)

8.2 Legal basis and purpose of the data processing

On behalf of us Google will use this information to evaluate your usage of this website and to create reports about the website activities. The by Google Analytics provided reports are used to analyse the performance of our website and to evaluate the success of our marketing campaigns.

The legal basis for the data processing is your consent in accordance with Article 6 (1) (a) GDPR.

8.3 Recipients and third country transfer

Recipients of the data are/can be:

(1) Google Ireland Limited, Gordon House, 4 Barrow St, D04 W5W5, Dublin, Ireland (as processor in accordance with Article 28 GDPR)

(2) Google LLC, 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States of America

(3) Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, United States of America

For the USA an adequacy decision of the European Commission exists. Google is certified in accordance with the EU-US privacy framework.

8.4 Duration of storage

The data transmitted by us and connected with cookies will be automatically deleted after a period of 14 months. The maximal lifespan of Google Analytics cookies is up to two years, although it may be much shorter than this depending on the browser used. The deletion of data for which the storage period is reached is done automatically once a month.

8.5 Possibility of objection and removal

You can revoke your consent at any time with future effect by opening the cookie settings (Cookie symbol in the lower right corner of your screen) and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until revocation remains unaffected. Further you can prohibit the storage of cookies through adequate browser settings in your browser software. Please note that should you configure your browser in a way that it blocks all cookies some functions of this and other websites may not be available anymore.

9. Cloudflare Cloud Delivery Network (CDN)

9.1 Description and scope of data processing

On this website we utilize the Cloud Delivery Network (CDN) of Cloudflare Inc., 101 Townsend St, San Francisco, CA 94107, United States of America. We use the Cloudflare CDN to optimize the delivery speed of our website and to improve the security of our underlying systems, namely to prevent attacks by malicious bots.

For this purposes the complete internet traffic between end users and our servers is routed via so-called “Edge Servers” of the Cloudflare CDN.

Therefore Cloudflare collects the following data:

(1) Informations about the browser type and version

(2) The operating system of the user

(3) The Internet service provider of the user

(4) The IP-address of the user

(5) Date and time of access

This data is used solely for providing the website and no evaluation for other purposes is made.

9.2 Legal basis and purpose of the data processing

The legal basis for the temporary storage of the data is Article 6 (1) (f) GDPR.

9.3 Recipients and third country transfer

Usually this data gets only evaluated on Cloudflare servers in the European Union, the European Economic Area and Switzerland, however in exceptional cases a transfer and evaluation on Cloudflare servers in the United States of America is possible.

For the USA an adequacy decision of the European Commission exists. Cloudflare is certified in accordance with the EU-US privacy framework.

9.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of collection of data for the provision of this website, this is the case when the respective session has been terminated.

In the case of storage of the data in log files this is the case after seven days at the latest. Storage beyond this period is possible. In this case the IP addresses of the users are deleted or anonymized so that it is no longer possible to identify the accessing client.

9.5 Possibility of objection and removal

The collection of data for the provision of the website by Cloudflare is necessary for the operation of the website. Consequently, the user has no option to object.

10. Stripe

For processing of payments we utilize services of Stripe Inc., 354 Oyster Point Blvd, South San Francisco, CA 94090, United States of America. For the purpose of order fulfillment in accordance with Article 6 (1) (b) GDPR we forward your data for payment processing to Stripe. Stripe possibly forwards this data to affiliated companies and subcontractors, depending on the payment method chosen by you on checkout. In some cases, payment service providers also collect this data themselves if you create an account with them. In such cases, you must log in with your access data to your chosen payment service provider during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

11. Rights of the person concerned

If your personal data is being processed you are a concerned person within the meaning of the GDPR and you have the following rights towards the controller:

11.1 Access right

You can demand a confirmation by the controller if personal data that concerns you are being processed by us.

If such processing takes place, you may request the following information from the controller:

(1) the purposes for which the personal data are processed;

(2) the categories of personal data which are being processed;

(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;

(4) the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;

(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by controller or a right to object to such processing;

(6) the existence of a right of appeal to a supervisory authority;

(7) all available information on the origin of the data if the personal data are not collected from the data subject;

(8) the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Article 46 GDPR in connection with the transfer.

11.2 Right to rectification

You have a right to rectification and/or completion against the controller, so long the personal data processed that concerns you are incorrect or incomplete. The controller has to complete the rectification without delay.

11.3 Right to restriction of processing

You may demand the restriction of the processing of your personal data under the following conditions:

(1) if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;

(2) the processing is unlawful and you oppose the deletion of the personal data and request the restriction of the use of the personal data instead;

(3) the controller no longer needs the personal data for the purposes of the processing, but you need them for the assertion, exercise or defense of legal claims, or

(4) if you have objected to the processing pursuant to Article 21 (1) GDPR and it is not yet certain whether the legitimate reasons of the controller outweigh your reasons.

If the processing of personal data concerning you has been restricted, such data may only be processed - apart from being stored - with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the responsible person before the restriction is lifted.

11.4 Right to erasure

a) Duty to erase

You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller is obliged to delete such data without undue delay where one of the following grounds applies:

(1) The personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

(2) You revoke your consent on which the processing was based pursuant to Article 6 (1) (a) or Article 9 (2) (a) GDPR and there is no other legal basis for the processing.

(3) You object to the processing pursuant to Article 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21 (2) GDPR.

(4) The personal data concerning you has been processed unlawfully.

(5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.

(6)The personal data concerning you were collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

b) Information to third parties

If the controller has made the personal data concerning you public and is obliged to delete it pursuant to Article 17 (1) GDPR, he shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as the data subject, have requested them to delete all links to this personal data or copies or replications of this personal data.

c) Exceptions

The right to deletion does not exist if the processing is necessary

(1) to exercise the right to freedom of expression and information;

(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;

(3) for the assertion, exercise or defense of legal claims.

11.5 Right to information

If you have asserted the right to correction, deletion or restriction of processing against the controller, the latter is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right to be informed about these recipients by the controller.

11.6 Right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance by the controller to whom the personal data was provided, provided that

(1) the processing is based on consent pursuant to Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR or on a contract pursuant to Article 6 (1) (b) GDPR and

(2) the processing is carried out by automated means.

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, insofar as this is technically feasible. The freedoms and rights of other persons must not be impaired by this.

11.7 Right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6 (1) (e) or (f) GDPR, including profiling based on those provisions.

The controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

Notwithstanding Directive 2002/58/EC, you have the option of exercising your right to object in connection with the use of information society services by means of automated procedures using technical specifications.

11.8 Right to revoke the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

11.9 Automated decision-making in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

This does not apply if the decision

(1) is necessary for the conclusion or performance of a contract between you and the responsible person,

(2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or

(3) is carried out with your explicit consent.

However, these decisions may not be based on special categories of personal data pursuant to Article 9 (1) GDPR, unless Article 9 (2) (a) or (g) GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

In the cases referred to in (1) and (3), the controller shall take reasonable steps to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.

11.10 Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy pursuant to Article 78 GDPR.